TETRA Webinar: Visibility and Growth Hacking

When: 08 October 2021 | 11:00 AM (CET)
Where: Online

This webinar is powered by NGI TETRA and NGI DAPSI.

The aim of this session is to discuss the importance of having a communication and visibility early on in a startup’s life. In the world where digital marketing costs are increasing and usable attention span on users is declining, it is very important to focus on activities which “hack” the acquisition of users. During the session we will discuss the importance of looking at users through the eyes of acquisition funnels and experiment-based marketing. The session will end with practical exercise suggestions to allow the audience to follow through on the recently acquired knowledge.

Agenda

• Why is visibility important to startups?
• What is Growth Hacking
• Introduction to conversion funnels
• How to create marketing experiments
• Where to take growth having next?

Speaker

Slavo TULEYA is a “Generation Y” expert on Corporate Innovation and Intrapreneurship. In the past, he gained experience by helping launch Innovation labs such as the SKODA AUTO DigiLab and its related offices in Tel Aviv and Beijing. Slavo lived in 7 countries in the last 7 years and accumulated his experience from Real-Estate, Utilities, and Automotive. He is a Certified Design Sprint Master and founder of the Czechoslovak Service Design Community. Today he continues building new ventures in the field of Digital Native Vertical Brands and Service Design. Companies usually get in touch with Slavo for advice on how to set up internal innovation labs, methodologies, and keynotes on Intrapreneurship.

Registration

Please register HERE!