[NGI4ALL] D1.1 NGI Marketing & Communication Strategy and Plan_V1.2_1305209

This document presents the Marketing and Communication Strategy Plan as elaborated by the NGI4ALL project during its first months of activity to promote the Next Generation Internet (NGI) initiative. This aims to provide a framework for all the NGI players by helping to structure dissemination activities more effectively and align promotion of the main efforts and goals. Via the establishment of the NGI Outreach Office and a rich set of communication and marketing tools the ambition is to help the NGI grow and engage new stakeholders in a forward-looking perspective.