Better marketing with savvy data with Ester Liquori

Artificial Intelligence. Was your first association Terminator or Wall-E?

AI can be both scary and beautiful. Discover all the good sides of AI usage in marketing with the NGI community ambassador, Ester Liquori.

Marketing is a constant part of our lives as consumers. All the purchases we make are proof of it. And let’s also think about all the searches we do online before actually buying the product. All this information is somehow tracked and contributes to creating our digital identity.

The collected data can be an advantage, not just a danger. If treated correctly it can improve the shopping experience and create value for businesses and consumers. The massive analysis of data by automated systems has made us more exposed, but also, if desired, more protected. And there comes the Artificial Intelligence marketing that allows marketers to crunch huge amounts of marketing data analytics from social media, emails, and the Web in a relatively faster time. Moreover, the insights they get in a shorter time frame will help marketers boost campaigns performance.

Another reason why AI in marketing campaigns is important is that around 76 percent of customers expect companies to understand their needs and expectations. So, AIM will help content marketers understand who exactly their target audience is, thereby creating a personal experience for customers/users.

Tune in to our webinar and find out more about the several ways of AI usage in marketing.

Agenda

13:00 – 13:10 Introducing the speaker
13:10 – 13:20 Introduction on savvy data and artificial intelligence in the marketing field
13:20 – 13:40 Having a conversation with Ester – Have your questions prepared!
13:40 – 13:45 Conclusions

About the speaker

Ester has a background in marketing and communication with almost 20 years of business experience. She started her career in marketing and sales for B2B, helping to create and maintain relationships with other companies in many countries. Ester is the Founder and CEO @Ghostwriter.AI, a tech company focused on AI solutions for marketing activities. She is an ambassador of the NGI community. Her areas of expertise include AI Marketing tools, digital marketing, and digital entrepreneurship. She is also a mentor at Techstars program in Turin, where she lives, a TedX speaker, and part of the top 15 digital Italian women 2018, according to Digitalic Magazine. Prepare some questions and join the conversation with Ester!

NB: There is a limit of 150 attendees.